From WordPress to Squarespace: A Fresh, Functional Website for a Growing Styling Business
A fresh, user-friendly design that reflects the brand’s personality while empowering the client to manage her own website with ease.
Role: Brand & Website Design
Platform: Squarespace
Goals:
Enhance brand personality
Easy self-management
Implement SEO best practices in blog migration
PROJECT OVERVIEW
Not Just Annie Style is a personal styling business that helps women embrace their confidence through fashion. Annie wanted a website that reflected her approachable, stylish brand while also being easy to update and manage herself.
The Journey
Previous Website for Not Just Annie Style
Challenge
The client’s previous WordPress site didn’t reflect her vibrant brand or the growth of her business. It felt flat and outdated, and it was difficult for her to update independently.
She needed a new website that would better showcase her expertise, capture her approachable style, and support her growing offerings.
Approach
My approach was to migrate the site to Squarespace, creating a fresh, intuitive design that aligned with her brand’s personality and vision. I carefully planned the migration of over 60 blog posts, implementing SEO best practices to ensure a seamless transition.
The new layout and streamlined navigation emphasised imagery to highlight her work, and gave her the freedom to update her website with ease as her business continues to grow.
The PROCESS
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Analysis of Brief
Review of copy, images, and brand assets, supported by tailored questionnaires, to gain a clear understanding of the business, goals, and vision for the website.
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Strategy call
A collaborative call to clarify content, align on direction, and ensure the website reflects your brand’s goals and personality.
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Mockup
Creation of the first draft of the homepage, designed to set the visual direction and overall feel of the website.
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Feedback
Client feedback and revisions to refine the design and ensure design aligns with goals.
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Website build
Development of the full website and repeat feedback step as needed.
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Launch
A launch call with steps on how to manage and update the website, ensuring you feel confident and in control from day one.
The Solution
Home Page
pERSONAL STYLING page
CLIENT FEEDBACK
"Faria was truly incredible. Due to her brilliant and beautiful work, I receive and have booked even more clients. Faria has a great eye and also has such great SEO knowledge. She was incredible to work with - just so kind and thoughtful. Faria was able to see what I was trying to say and put it into the website. She took my wordpress to squarespace. I highly recommend and can't wait to work with her in the future!”
~ Annie Frances
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