Designing an AI keynote speaker website instilling confidence in organisers and clients

A modern and professional website designed to communicate authority and encourage bookings.

Role: Brand & Website Design

Platform: Squarespace

Goals:
Build trust and credibility with event organisers
Encourage bookings and enquiries
Showcase expertise

PROJECT OVERVIEW

Azeem Azhar is a keynote speaker and AI expert with a global reputation. He wanted a website that reflected his professionalism and expertise while providing an engaging experience for event organisers and marketing teams.

The Journey

Challenge

Azeem had a strong reputation as a keynote speaker but no dedicated website to showcase his expertise. The goal was to create a website that reflected his high-end professional brand while clearly communicating his experience and credibility. The site also needed to be concise and engaging so that event organisers and marketing teams could quickly understand his value and expertise.

Approach

I set out to design a clean, professional website that balanced sophistication with clarity, while highlighting Azeem’s expertise and past successes. My process included:

Creating a concise layout that emphasises key achievements, speaking topics, and media coverage.
Using muted, professional colours that feel premium to convey authority.
Incorporating whitespace and thoughtful layout to maintain a clean, uncluttered, high-end feel.
Designing a clear, compelling structure that establishes authority and encourages enquiries.

The PROCESS

Analysis of Brief

Review of copy, images, and brand assets, supported by tailored questionnaires, to gain a clear understanding of the business, goals, and vision for the website.
Strategy call

A collaborative call to clarify content, align on direction, and ensure the website reflects your brand’s goals and personality.
Mockup

Creation of the first draft of the homepage, designed to set the visual direction and overall feel of the website.
Feedback

Client feedback and revisions to refine the design and ensure design aligns with goals.
Website build

Development of the full website and repeat feedback step as needed.
Launch

A launch call with steps on how to manage and update the website, ensuring you feel confident and in control from day one.