Designing a contemporary Artist Website to Attract Galleries and Curators
A modern, professional website that highlights Domenic’s artwork, exhibitions, and press to expand his visibility in the art world.
Role: Brand & Website Design
Platform: Squarespace
Goals:
Streamlined design
Dedicated space for exhibitions, press and articles
Enhanced credibility with galleries, curators, and collectors
PROJECT OVERVIEW
Domenic Esposito is a contemporary artist whose sculptures and exhibitions address social and cultural issues. He needed a modern website that showcased his artwork, press, and articles in a visually engaging way, while enhancing his visibility with galleries and curators.
The Journey
Challenge
Domenic’s previous WordPress site was outdated, difficult to update, and did not reflect the professionalism or impact of his career. The lack of structure made it hard for visitors to navigate his portfolio, access exhibitions, or view press coverage. He needed a website that could both showcase his work beautifully and build credibility in the art world.
Approach
I migrated Domenic’s website from WordPress to Squarespace, ensuring an easier platform for him to manage long term. The new design placed his artwork at the centre, supported by a clean and modern layout that streamlined navigation. Dedicated sections for press, articles, and exhibitions reinforced his credibility and positioned him as a recognised voice as an artist and social activist.
The PROCESS
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Analysis of Brief
Review of copy, images, and brand assets, supported by tailored questionnaires, to gain a clear understanding of the business, goals, and vision for the website.
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Strategy call
A collaborative call to clarify content, align on direction, and ensure the website reflects your brand’s goals and personality.
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Mockup
Creation of the first draft of the homepage, designed to set the visual direction and overall feel of the website.
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Feedback
Client feedback and revisions to refine the design and ensure design aligns with goals.
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Website build
Development of the full website and repeat feedback step as needed.
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Launch
A launch call with steps on how to manage and update the website, ensuring you feel confident and in control from day one.
The Solution
Home Page
ABOUT page
CLIENT FEEDBACK
“Great work and so professional. She was on time and budget and a pleasure to work with. The new website is incredible and the branding was spot on. I would highly recommend hiring her.”
~ Domenic Esposito, Artist and Social Activist
Fill out the contact form and I’ll be in touch to organise our initial consultation call.