Building an AI keynote speaker website showcasing expertise and industry experience
A polished, dynamic website with subtle animations, designed to engage C-suite audiences and showcase expertise.
Role: Brand & Website Design
Platform: Squarespace
Goals:
Professional branding for executive clients
Subtle modern animations
Showcase existing media and content
PROJECT OVERVIEW
Walter Pasquarelli is an AI expert showcasing his work and experience with notable clients in the industry. Walter wanted a website that reflected his professional, innovative brand while also highlighting existing media and content in a clear, engaging way.
The Journey
Challenge
Walter lacked a dedicated website to showcase his expertise, projects, and media. For an audience of C-suite executives and decision-makers, the site needed to feel polished, professional, and authoritative while also incorporating modern, interactive elements to maintain interest.
Approach
My approach was to design a website from the ground up, focusing on clarity, animation, and user engagement. I used clean layouts and subtle animations to add energy and movement without overwhelming the content. The design highlighted Walter’s thought leadership and professional services while making it easy for event organisers and partners to explore his work and get in touch.
The PROCESS
-
Analysis of Brief
Review of copy, images, and brand assets, supported by tailored questionnaires, to gain a clear understanding of the business, goals, and vision for the website.
-
Strategy call
A collaborative call to clarify content, align on direction, and ensure the website reflects your brand’s goals and personality.
-
Mockup
Creation of the first draft of the homepage, designed to set the visual direction and overall feel of the website.
-
Feedback
Client feedback and revisions to refine the design and ensure design aligns with goals.
-
Website build
Development of the full website and repeat feedback step as needed.
-
Launch
A launch call with steps on how to manage and update the website, ensuring you feel confident and in control from day one.
The Solution
Fill out the contact form and I’ll be in touch to organise our initial consultation call.