Designing a Modern Website to Position Daniel as a Trusted Voice in FoodTech and Venture Capital

A polished, professional website built to showcase Daniel’s expertise, media presence, and speaking engagements.

Role: Brand & Website Design

Platform: Squarespace

Goals:
Professional branding
Consolidated space for media and speaking engagements
Showcase expertise

PROJECT OVERVIEW

Daniel Skavén Ruben is a FoodTech keynote speaker and venture capitalist. He needed a website that consolidated his media features and speaking engagements into one cohesive online presence.

The Journey

Challenge

Without a digital presence, Daniel’s growing portfolio of work was difficult for event organisers and partners to access. He needed a platform that communicated authority, professionalism, and approachability, while remaining simple to update.

Approach

I designed a modern, professional website that highlights Daniel’s speaking engagements and media features. The layout emphasises clarity, trust, and credibility, while ensuring easy management and scalability as his business continues to expand.

The PROCESS

Analysis of Brief

Review of copy, images, and brand assets, supported by tailored questionnaires, to gain a clear understanding of the business, goals, and vision for the website.
Strategy call

A collaborative call to clarify content, align on direction, and ensure the website reflects your brand’s goals and personality.
Mockup

Creation of the first draft of the homepage, designed to set the visual direction and overall feel of the website.
Feedback

Client feedback and revisions to refine the design and ensure design aligns with goals.
Website build

Development of the full website and repeat feedback step as needed.
Launch

A launch call with steps on how to manage and update the website, ensuring you feel confident and in control from day one.