Designing a Luxury Villa Website to Boost Visibility and Bookings

A clean, user-friendly website designed to improve search visibility and convert visitors into guests.

Role: Brand & Website Design

Platform: Squarespace

Goals:
Streamlined design
Luxury branding
SEO-friendly structure

PROJECT OVERVIEW

Villa Monarca Tuscany is a luxury villa rental nestled in the heart of Italy. The owners wanted a website that not only reflected the villa’s beauty and surroundings but also delivered a streamlined experience.

The Journey

Previous Website for Villa Monarca Tuscany

Challenge

The previous website, built on WordPress, was expensive and difficult for the client to update. It didn’t deliver a smooth user experience and failed to reflect the high-end nature of the villa.

The site was also not SEO-friendly, which made it harder for potential guests to discover the property online. The owner wanted a solution that would generate more direct inquiries while better communicating the villa’s luxury brand.

Approach

I set out to create a clean, user-friendly design that balanced elegance with function, while improving visibility and usability. My process included:

Designing a layout that highlighted the villa’s architecture, landscape, and lifestyle.
Prioritising visuals through high-quality photography and modern design.
Streamlining navigation to make it easy for users to explore the villa and inquire about bookings.
Implementing an SEO-friendly structure to support discoverability and generate more direct inquiries.

The PROCESS

Analysis of Brief

Review of copy, images, and brand assets, supported by tailored questionnaires, to gain a clear understanding of the business, goals, and vision for the website.
Strategy call

A collaborative call to clarify content, align on direction, and ensure the website reflects your brand’s goals and personality.
Mockup

Creation of the first draft of the homepage, designed to set the visual direction and overall feel of the website.
Feedback

Client feedback and revisions to refine the design and ensure design aligns with goals.
Website build

Development of the full website and repeat feedback step as needed.
Launch

A launch call with steps on how to manage and update the website, ensuring you feel confident and in control from day one.