Redesigning a Nonprofit Website to Amplify Awareness and Drive Donations

A complete brand and website redesign that fosters empathy, improves visibility, and supports The Opioid Spoon Project’s mission.

Role: Brand & Website Design

Platform: Squarespace

Goals:
Compassionate and mission-driven branding
Simplify donations
Migration from WordPress to Squarespace

PROJECT OVERVIEW

The Opioid Spoon Project is a nonprofit organisation dedicated to raising awareness about the opioid crisis. They needed a redesigned website that could tell their story more powerfully, connect with audiences emotionally, and make it easier for supporters to contribute.

The Journey

Challenge

The previous WordPress site was difficult to update and failed to capture the organisation’s mission. It also lacked a clear donation pathway, making it harder to convert visitors into supporters.

Approach

My approach was to migrate the site to Squarespace and redesign it with a focus on storytelling and impact. I created a compassionate, visually striking layout that highlighted the nonprofit’s work, paired with simplified navigation and an optimised donation flow. The design was centred on evoking empathy while reinforcing the organisation’s credibility and professionalism.

The PROCESS

Analysis of Brief

Review of copy, images, and brand assets, supported by tailored questionnaires, to gain a clear understanding of the business, goals, and vision for the website.
Strategy call

A collaborative call to clarify content, align on direction, and ensure the website reflects your brand’s goals and personality.
Mockup

Creation of the first draft of the homepage, designed to set the visual direction and overall feel of the website.
Feedback

Client feedback and revisions to refine the design and ensure design aligns with goals.
Website build

Development of the full website and repeat feedback step as needed.
Launch

A launch call with steps on how to manage and update the website, ensuring you feel confident and in control from day one.