Designing a Creativity Coaching Website Empowering Creative Exploration
A fresh, user-friendly website designed to support introverts and highly sensitive creatives in exploring their creativity through coaching, workshops, and resources.
Role: Website Design
Platform: Squarespace
Goals:
Boost newsletter sign-ups
Make the site engaging and interactive
Simplify booking for consultation calls
PROJECT OVERVIEW
Unconventional Brilliance helps introverts and highly sensitive creatives unlock their creative potential. The client wanted a warm, inspiring, and accessible website that makes it easy to explore coaching services, workshops, and resources.
The Journey
Challenge
The client had outgrown their existing website and needed a refreshed experience that made it easy for creatives to explore coaching services and resources.
Approach
I designed a clean, intuitive Squarespace site with interactive GIFs and subtle hover effects to create movement and engagement. Clear navigation makes it easy for visitors to explore services and connect with the support they need, resulting in a warm, accessible, and engaging experience.
The PROCESS
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Analysis of Brief
Review of copy, images, and brand assets, supported by tailored questionnaires, to gain a clear understanding of the business, goals, and vision for the website.
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Strategy call
A collaborative call to clarify content, align on direction, and ensure the website reflects your brand’s goals and personality.
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Mockup
Creation of the first draft of the homepage, designed to set the visual direction and overall feel of the website.
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Feedback
Client feedback and revisions to refine the design and ensure design aligns with goals.
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Website build
Development of the full website and repeat feedback step as needed.
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Launch
A launch call with steps on how to manage and update the website, ensuring you feel confident and in control from day one.
The Solution
Home Page
About page
CLIENT FEEDBACK
"Faria is flawless and brilliant. She is very streamlined and organized and that made the process run like a well oiled machine. It was also a very stress-free process. She works diligently and quickly and before you know it the site is done and you're working on revisions. I loved her revision process because she makes the changes and gets everything back to you super quickly and she never makes you feel bad about wanting to change or adjust things. She's very patient and compassionate and is just a joy to work with.”
~ Telyse Adams, Unconventional Brilliance
Fill out the contact form and I’ll be in touch to organise our initial consultation call.